Sick of searching for the perfect stock photo? Read this.

Testing Theory: Academic Studies You’ll Actually Use is a series that provides practical testing ideas based on the study of how people make decisions (formally known as behavioral economics). Photos have the power to greatly influence conversions and engagement, but testing them is tricky. There are so many potential images you could be using, how […]

Why A Great Customer Support Team Generates Successful Customers

Ricky Rayhkenberg, the first hire to do customer support at Optimizely – support that doesn't suck.

I was the first person hired to do customer support at Optimizely. This was two years ago when the company consisted of two co-founders and two engineers. It’s a good sign that even at the very beginning customer support was a top priority. I came from a technical background and didn’t have too much experience working with customers directly. This gave me an opportunity to approach my position from a new perspective.