Trips, falls, and head-on collisions. These days, a quick stroll down the street is an accident waiting to happen. It’s easy to point fingers at uneven pavement, crazed skateboarders, or fanny-packed tourists, but the truth of the matter is clear: smartphones are the culprit. Young, old, commuter, tourist, sometimes even bikers (yikes!) – everyone is face down, glued to their mobile device. While the act of walking-and-browsing can be aggravating, it speaks to a very important truth: mobile web is pervasive. Improving your mobile website will not only help prevent sidewalk catastrophes, it will also help create an optimized experience that generates more clickthroughs, revenue, and conversions.

Here’s where mobile testing comes in.

Mobile versions of target.com, reddit.com and taskrabbit.com.