Twas Five Months Before Christmas


Twas 5 months before Christmas, when all ‘cross the web, Ideas were stirring in retailers’ heads. Black Friday and Cyber Monday soon will be near, The time to start planning e-strategy is here. More traffic than ever will come to your site, When people start shopping for Christmas delights, So how can you make sure […]

Why Dedicated Landing Pages Work


Chris Hexton joins us on the Optimizely Blog once again, for the second in a five part series on email marketing optimization. Chris is the CEO and co-founder of Vero, a B2B company specializing in email conversions and customer satisfaction. Last week, we introduced why email conversions are so powerful. In case you missed it, here’s […]

How to CRAFT the Perfect Email CTA

Source: Custora

We’re excited to welcome Chris Hexton, CEO and co-founder of Vero, to the Optimizely Blog for the first in a five part series on email marketing optimization. Email marketing is one of most powerful marketing mediums there is in terms of raw return on investment. In fact, a new report from Custora found that over the past […]