Bizible helps companies track their marketing activities back to individual customers in Salesforce. They integrate with best-in-class tools marketers already use today and make data from those tools available to Salesforce, so companies can make better sales and marketing decisions.
The Optimizely/Bizible integration allows Salesforce users to do two things:
- see the experiment associated with a lead and a contact in Salesforce. This information updates dynamically as the lead or contact visits the website and is exposed to more experiments.
- run reports on this information. Sales teams can now answer questions like, does pricing page variation A, B, or C lead to more revenue?
With this information, sales teams can use Optimizely, the market-leading A/B testing tool, to create personalized follow ups based on the web experience that a lead or contact saw.
Check out a blog post from Bizible to learn more about how you can integrate Optimizely with Salesforce.