And the Optie Goes To…

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We are extremely proud to announce the winners of our first annual Optie Awards.

optie-awards

The Opties recognize and celebrate customers who create delightful online experiences for their own customers and empower their organizations to turn data into action.

Optie winners were selected based on the following criteria:

  • pursuit of innovation

  • business impact

  • bing-ads

    Erin Zefkeles of Bings Ads accepting the Optie from Optimizely co-founder Dan Siroker.

    demonstrated expertise

  • thoroughness of entry

  • fulfillment of the category’s description

In this, our inaugural year, we had 24 remarkable finalists. We are now thrilled to announce our nine winners for the 2014 Optie Awards.

Most Dramatic Business Impact: Bing Ads, a platform for pay per click and search marketing advertising, has experienced a 40% increase in global performance year over year after implementing Optimizely to manage their global landing pages.

Testing Culture – FoxyCart is an eCommerce software aimed at improving the checkout experience. FoxyCart as a team of 10, none of whom are marketers.  A/B testing is a core tenant of how they run their business, and the team leverages Optimizely to test everything, from user signups, to logins to account activation. Read more about FoxyCart’s testing culture.

Most Creative Use Case – InternMatch, a college internship listing website leveraged Optimizely to help with market research.  They targeted mobile visitors with a market research survey to better understand their needs as a mobile user of InternMatch.

Most Advanced Use Case – TechTarget, the online IT media firm that runs various online review sites, leveraged advanced scripting to test their registration process.  They created an experiment that tested whether an on-page registration, a pop up lightbox, or a separate page registration form would increase conversions.  They found that the on page registration led to 61% more sign ups.

Testing Hero of the Year – Stephanie Liu is the Front End Developer for analytics software firm RJMetrics.  Through testing, she was able to increase landing page conversions by 75%, click through rates on their homepage by 88% , and increased pricing page conversions by 310%.

Best Advanced Feature Use – CLEARLINK is a provider of content and conversion services for top consumer brands.  They leveraged Optimizely and and integration with Qualaroo to create nudges to an offer targeted to visitors based on time of day and demographic location.

Making the Switch – HomeAway is an online vacation rental marketplace that was able to transform their entire organization to be more data driven at all levels.  They also got their executive team to embrace the power of testing and were able to launch global testing programs in four different markets.

Most Interesting Integration – Iron Mountain, a provider of storage and information management services, integrated Demandbase with Optimizely to drive traffic to industry specific pages.  They’ve seen a doubling of engagement with specific industry pages like government, healthcare and finance. Read a testing case study from Iron Mountain.

blue-acorn-opticon

The Blue Acorn team accepting their Optie for Partner Excellence.

Partner Excellence – Blue Acorn is a premium eCommerce agency helping retailers and brands achieve eCommerce growth through a comprehensive, data-driven approach.   They received the Partner Excellence award for having run the most statistically significant experiments across the largest number of Optimizely clients. Here’s an example of how Blue Acorn increased conversions for SmartWool.

Congratulations to you all for your incredible achievements!

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