This Optimizely for Slack integration will enable users of Optimizely’s Program Management to easily engage with their experiments and ideas, accelerate the testing process and foster an environment of experimentation.

Slack is the leading collaboration hub and the best way to keep stakeholders in the loop. The ability to connect business critical tools, like Optimizely, with Slack and bring information into a central location is integral for time management, collaboration, and efficiency. Bringing Optimizely into Slack enables our users to engage with experiments easily and drive a culture of experimentation.

Almost a year ago, Optimizely built a webhook integration, allowing customers to receive notifications about their testing program in Slack. Since then we have seen many customers set up webhooks and engage more with their experiments, but getting them set up took more effort than we would like. We didn’t have an easy way for customers to set up these webhooks themselves, which meant we had help with engineering support. Using Slack commands, we have been able to eliminate this issue but the notifications weren’t as well designed as we would like. That is where Slack’s Block Kit framework comes in. It enables us to easily build more engaging notifications for customers.

Block Kit enables us to deliver better messages to customers

Block Kit, Slack’s newest UI framework, provides the flexibility to create a visually rich and interactive messaging experience. Components from Block Kit provide better imagery, more visual flexibility, and more control over message layout and structure, which allows Optimizely to design visually rich and engaging messages for our customers. Additionally, the user experience is more easily embedded: the visuals are cleaner; graphics and images can be made more prominent; and interactive elements, such as a date picker or an overflow menu, are possible. Block Kit not only gives us more flexibility but also makes the whole notification look like one cohesive message.

Optimizely for Slack enables a collaborative experimentation process

Our first version of the Slack application gave users the ability to subscribe to a Program Management Team’s activity feed. In that feed, they would receive a variety of messages related to ideas and experiments that their team is working on. With this new version of Optimizely for Slack, you are able to create new ideas, comment on ideas and just generally have a better idea of what is going on with your experimentation program.

We know that Slack is one of the primary ways that organizations communicate and it only makes sense to bring Optimizely into Slack.

We are constantly looking for ways to improve our product, and this is just the beginning of our collaboration with Slack to help our customers. Over the next few months, we will be working to add even more to our Slack integration, to ensure that customers get the right information when they need it.