Thanks to a handy new integration, Segment.io customers can send custom event and revenue data to Optimizely. Segment.io allows it’s customers to set up tracking for events once and then use that data across multiple analytics platforms. Additionally, Segment.io customers can send data from Optimizely to other integration partners, such as email platforms Customer.io and Vero.
You’ve always been able to use the Optimizely platform to perform A/B testing on any website in any language, but Optimizely has been English-only to date. Well, ikke længere! Today we’re proud to announce that you can now use Optimizely in the following languages:
- Danish: Website-optimering gjort let.
- Dutch: Gemakkelijke website-optimalisatie.
- French: L’optimisation de sites Web devient un jeu d’enfant.
- German: Website-Optimierung leicht gemacht.
- Italian: L’ottimizzazione di siti web più semplice che c’è.
- Japanese: ウェブサイトを簡単に最適化
- Portuguese: A otimização do site é fácil.
- Spanish: Fácil optimización de sitios web.
- Swedish: Förenklad optimering av webbplatser.
Not all types of visitors respond to web content in the same way. For example, visitors coming from an email campaign may react to a landing page differently than visitors coming from a paid search ad; mobile visitors may react to a homepage differently than non-mobile visitors. Understanding the difference between these behaviors is the first step towards delivering an optimal experience specifically tailored to each visitor type.
We’re excited to announce a powerful new feature called visitor segmentation that enables Optimizely customers to view test results for specific visitor segments to understand how those types of visitors reacted to each variation.
We are excited to announce multi-page experiments on Optimizely! Lots of our customers want to A/B test not just one, but two or more pages that are related, often as part of a funnel. Multi-page experiments allow you to “link” together related variations of different pages: visitors who see the original version of Page 1 will also see the the original version of Page 2, visitors who saw a specific variation of Page 1, will see a corresponding variation of Page 2. This allows you to maintain a consistent user experience through a funnel or even across your whole website. Multi-page experiments are available to Optimizely customers with Gold and Platinum plans.
Introducing User Roles
As our customer base grows, so does the number of people using Optimizely within a company. Optimization teams are sprouting up all over the place and expanding quickly. We’ve seen great examples of companies starting testing workshops, where everyone who would use Optimizely gathers in a room to do nothing but test and explore all day. Growing optimization teams means more people have access to the testing platform. With greater collaboration comes the need for specific responsibilities. Some say, “too many cooks in the kitchen ruins the soup,” we say, “bring all the cooks, give them different roles.” In response to customer feedback and growing testing teams, we are rolling out user roles.