2 Controversial Site Redesigns That Should Inspire You to A/B Test

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When it comes to making better data-driven decisions, the sooner the better. Often the temptation is to wait until after the redesign is done or the feature is rolled out. “Oh, we’re doing a redesign; we’ll do the A/B testing afterwards.” The fact is you actually want to A/B test the redesign. One story from Digg and another from Netflix show why.

Around 2010, Optimizely co-founders Dan Siroker and Pete Koomen were introduced to the folks at Digg by their new VP of Product Keval Desai to talk about using Optimizely. Their response was, “We are busy working on a complete overhaul of our site. After we do that, then we’ll do A/B testing.”

5 CRO Elements to Test on Facebook

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In an August 2013 CMO Survey, 66% of respondents indicated that their companies are putting more pressure on measuring social ROI. The challenge? There isn’t a clear cut path for doing so.

While there isn’t a ‘silver bullet’ in quantifying social ROI, you can create a system for maximizing the impact of every moment your audience spends on Facebook. That’s where conversion rate optimization (CRO) comes in.

3 Essential Steps to Drive Revenue & Conversions from Pinterest

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Smart marketers know that Pinterest is a valuable social media channel. In fact, one study found that Pinterest drives more traffic to media websites than Twitter, LinkedIn, Reddit, and Google+ combined.

The referral traffic opportunity from Pinterest is massive. But many companies are unclear about how and whether to develop a Pinterest-meets-conversion strategy. This blog post will explore ways to drive traffic to your site from Pinterest.

[eBook] A Guide to Creating Provable ROI in Social Media

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Understanding the value of social media is top of mind for most brands right now. Articles are popping up all over asking the same question, “what’s the return on investment from social media? How do I measure it?”

To help answer this question with a practice that Optimizely knows best, we have a downloadable list of 10 experiments you can run today to turn more social interactions into value for your business.

5 Battle Tested Tips for Driving Twitter Conversions

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Twitter is social media’s conversation hub. Chatterboxes and lurkers can harness the platform to share—and absorb—a wealth of information in record-breaking time. In 140 characters (or less) marketers are empowered to share compelling, stories.

Writing attention-grabbing Tweets is an art. What’s even more important, however, is the ability to drive web traffic and conversions.

In this post, we’ll cover 5 critical techniques for making the most out of these valuable conversion opportunities