Welcome back to Conversion Rate Optimism, Jeff Blettner, a web designer and conversion optimization specialist at Formstack. Having just completed a complete redesign of formstack.com, Jeff spoke with me about the role AB testing tools played in the process.
Optimizely: How big of a role did A/B testing – actually doing it, or knowing you were going to do it – play in this redesign for Formstack?
Jeff: Very large role. Everyone has an opinion on what a website should say or include, and sometimes those strong opinions lead to disagreements in planning or design. When we reached those spots, resolution was a lot easier when we knew that post-launch, we could A/B test our different hypotheses to see what is the better approach.
George Stephanis calls himself a code monkey. He is a developer at Speck Products and a Core Contributor at WordPress. We asked him a couple questions about the technical side of A/B testing.
Optimizely: How does A/B testing affect my page load time?
From day one, Mitt Romney’s digital campaign team understood a common truth: the campaign is not a creativity contest – what looks best and what works best for the website is not always the same.
“We tried to be very conscious that this team doesn’t have creative opinions, this team has data,” says Ryan Meerstein, a senior political analyst from Targeted Victory, the agency who ran testing and optimization for the Romney campaign. “It’s hard for the team to argue with a graph that proves what works and what doesn’t.”
Happy 2013! As we blast off into a new year of optimization greatness, we thought it would behoove all of us to glance back at the products and features we launched in 2012, and some important moments that happened along the way. We’ve outlined our top 10 exciting milestones and product releases from 2012 in no particular order. We initially thought we’d try to organize them in order of what we think you, dear reader, would be most excited about. That failed when we realized that you are super excited about every one of them. How did you do in 2012? What would you like to see from Optimizely in 2013? Leave us a comment below.
Heat maps are an incredible asset to website optimization.
Whether it’s actual mouse movements, concentration of clicks, or scrolling patterns, heat maps convey a story numbers cannot express. Pairing information from a heat map of your web page with the ability to optimize that page with A/B testing is a match made in conversion heaven. Thus, we are excited to announce one-click integration with two leading heat map services, ClickTale and Crazy Egg is now available for all Optimizely customers.
Optimizely announces one-click integration with heat map services, ClickTale and Crazy Egg.