Introducing “Preview As” [SLIDESHOW]

Preview As Cover

When you’re in the thick of testing, targeting visitors by attributes or running multiple experiments on one webpage, it can be difficult to track how your site will appear to your website visitors.

The good news? We’re introducing a new feature to streamline your testing and ensure that your visitors have a consistent experience.

When Insignificant Results are Significant

When running an A/B test, you typically want to see a clear winner. But that doesn’t always happen. Sometimes results are insignificant. And if you have a well-defined hypothesis behind why you’re running the test in the first place, then an insignificant result can be just as useful as a clear winner. On optimizely.com, our […]