P.S. It Works


We’ve already talked about (cough: become experts in) email CTAs and dedicated landing pages (pro-tip: they work) in earlier posts. Today, in true #ThrowbackThursday fashion, I’d like to hone in on an old school marketing tool that can drive email optimization in a big way: the good old-fashioned P.S. (or postscript).

Why Dedicated Landing Pages Work


Chris Hexton joins us on the Optimizely Blog once again, for the second in a five part series on email marketing optimization. Chris is the CEO and co-founder of Vero, a B2B company specializing in email conversions and customer satisfaction. Last week, we introduced why email conversions are so powerful. In case you missed it, here’s […]

How to CRAFT the Perfect Email CTA

Source: Custora

We’re excited to welcome Chris Hexton, CEO and co-founder of Vero, to the Optimizely Blog for the first in a five part series on email marketing optimization. Email marketing is one of most powerful marketing mediums there is in terms of raw return on investment. In fact, a new report from Custora found that over the past […]

Why We Switched to Optimizely


We’re glad to welcome Cooper Maruyama, conversion rate optimization expert and founder of Landers Optimized, to the Optimizely blog for today’s guest post. The biggest difference between conversion optimization and all other sub-sectors of online marketing is the technology required to do it well. Website optimization requires qualitative analysis, via tools such as SurveyMonkey and […]