The great thing about website optimization is that it’s easy. Insanely easy. It always goes exactly like this:
A/B Testing Workflow
- You have a brilliant idea. (Even your boss loves it.)
- You set up the test. (In seconds.)
- You run it. (In a day.)
- You get statistically relevant results. (From your massive volume of site traffic.)
- You share the results with your team. (And get a raise.)
- You implement the winner. (And eat some cake.)
- You win the nobel prize for web genius. (And eat some more cake.)
Not quite, you say? I’ve seen tons of companies have fantastic success with A/B testing but even I’ll admit it doesn’t always go like the process outlined above.
Today, I’d like to share a few strategies to help you with one of the hardest parts about A/B testing: getting that brilliant idea. Continue reading
