Showing posts in “A/B Testing Ideas

Sosh: 3 Tactics to Keep Users Tapping

Sosh logo

This article is part of our Mobile Teardown Tuesday blog series. Each Tuesday, we choose a mobile app and suggest a few experiments the team might consider running to optimize the user experience. Click here to learn more about Optimizely for iOS. Have you ever had a friend who always seems to know what’s going […]

Is “Pay without the wait” Working for OpenTable?


OpenTable was recently acquired by Priceline in a deal that valued the online reservation system at $2.6 billion.

They recently launched the ability to pay your bill with the same app you use to make your reservation.This new service is presently being rolled out in San Francisco only, with some new in-app banners to spread the good word to hungry Bay Area residents. Let’s take a look at how OpenTable can experiment with the launch strategy for their “Pay with OpenTable” feature.

The Secret Weapon to Superior Calls to Action

Marketing And Advertising

Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience.

Without a strong call to action, you’re not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you’re fighting for budget, or need to justify the spend on a content-centric marketing strategy. This post explains 3 ways to make your CTAs powerful lead and revenue drivers for your organization.

Black & Decker Discovers Big Win in “Buy Now” vs. “Shop Now” Test


Testing a call to action is about as low as the low hanging fruit tests come, especially for an online retailer. Why? They appear on so many pages and are fundamental to the purchase path.

If you have not experimented with your call to action buttons already, then this story about how testing one call to action button drove a projected six figure revenue increase should persuade you to try.