Showing posts in “A/B Testing Ideas

Why the ALS Association Is Leaving Millions on the Table

ice bucket challenge, opportunity to optimize

If you’ve checked a social platform in the past few weeks, you’ve probably seen at least one friend donning the latest summer trend: a soaked outfit, courtesy of the ALS #icebucketchallenge. If ALS Association isn’t already testing their donation form, they should be—they’re leaving millions of potential donation dollars on the table.

How Pandora Can Increase Users that “Paid Tha Cost to be Da Bo$$”

Snoop Dogg Album Cover

Hip Hop BBQ. Ever heard of it? It’s may or may not be the best Pandora station to ever grace this earth. While skipping through songs on Hip Hop BBQ, I landed on one from Snoop Dogg’s album, “Paid Tha Cost to be Da Bo$$.” This got me thinking, naturally, about app subscription models. How do apps get users to pay tha subscription cost to be da bo$$?

In this Teardown Tuesday, I’ll offer ideas for Pandora to create a steady, healthy stream of predictable revenue by increasing paid subscriptions. If you have an app with a freemium subscription model, this is for you.

Test Ideas to Drive More Holiday Revenue on Oasis Stores’ iOS App

oasis-logo

It’s only August but Christmas planning in the e-commerce world is in full throttle. If you’re in e-commerce, then you have 3 months left to nail down the user experience, fill up those email lists and make the checkout funnel as frictionless as possible before Christmas code lockdown arrives. You’ve probably experienced this on the web for years, but what about your iPhone apps?

Oasis is one veteran UK brand who will definitely be looking for a prosperous Christmas season, especially on mobile.

How Flipboard Can Keep Users from Flipping Out

flipboard

You only have one chance to make a first impression. This saying could not be more true when it comes to mobile apps. The first time someone launches an app is often the first interaction that he or she has with the brand and with the company. This is especially true for mobile-first companies that before the app, had no online presence.

A great example is Flipboard. Let’s take a look at how Flipboard can experiment with the new user experience to optimize the first impression and ultimately increase loyalty and usage.