Showing posts in “A/B Testing Ideas

Upworthy’s Jaw-Dropping A/B Test (That Will Restore Your Faith In Recommended Content)

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Website optimization is a huge part of what has made Upworthy so successful. From day one, Co-founder Peter Koechley has focused on A/B testing to increase social shares and engagement around the site’s viral video content– testing headlines, content, and other modules to see what performs best. One recent test yielded surprising results (and a huge win).