Showing posts in “Best Practices

Why You’re Crazy to Spend on SEM but Not A/B Testing

Burning dollars close up over black background

If you’re spending money to bring people to your site, you should be doing everything in your power to maximize the chance that those people do what you want in return.

A/B testing the landing pages you send paid traffic to is the thing most within your power—the easiest to implement with the highest value—that will increase your return out of your investment in SEM.