Category Archives: Case Studies

How Liftopia Optimized Their SEM Checkout Funnel for a 24% Lift in Revenue

By on May 8, 2013

If you have a website today, chances are you’re using search engine marketing (SEM) to drive more visitors to it. SEM is a powerful way to drive highly-qualified traffic– searchers who are looking for Liftopia Logosomething specifically-related to the good or service you provide – to your site. But once they get there, then what?

Website optimization can make the dollars you spend on SEM campaigns  more effective by driving more clicks, purchases, and engagement from these visitors. It’s insanely simple and extremely powerful. Here’s how Liftopia did it.

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About Optimizely:

Optimizely is the world's leading website optimization platform.

How to Redesign Your Website Redesign

By on March 8, 2013

Welcome back to Conversion Rate Optimism, Jeff Blettner,  a web designer and conversion optimization specialist at Formstack. Having just completed a complete redesign of formstack.com, Jeff spoke with me about the role AB testing tools played in the process.

Formstack_old-v-new-crop

Optimizely: How big of a role did A/B testing – actually doing it, or knowing you were going to do it – play in this redesign for Formstack?

Jeff: Very large role. Everyone has an opinion on what a website should say or include, and sometimes those strong opinions lead to disagreements in planning or design. When we reached those spots, resolution was a lot easier when we knew that post-launch, we could A/B test our different hypotheses to see what is the better approach.

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About Cara Harshman:

As a Content Marketer at Optimizely, Cara is constantly looking to tell innovative stories about how businesses are using A/B testing to become more successful. Have a data-driven story that deserves to be told? Email her at cara [at] optimizely [dot] com. Before joining the team in 2012 she was reporting the news in Madison, WI.

This team has data, not opinions: A/B testing at the Romney Campaign

By on January 31, 2013

From day one, Mitt Romney’s digital campaign team understood a common truth: the campaign is not a creativity contest – what looks best and what works best for the website is not always the same.

“We tried to be very conscious that this team doesn’t have creative opinions, this team has data,” says Ryan Meerstein, a senior political analyst from Targeted Victory, the agency who ran testing and optimization for the Romney campaign. “It’s hard for the team to argue with a graph that proves what works and what doesn’t.”

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About Cara Harshman:

As a Content Marketer at Optimizely, Cara is constantly looking to tell innovative stories about how businesses are using A/B testing to become more successful. Have a data-driven story that deserves to be told? Email her at cara [at] optimizely [dot] com. Before joining the team in 2012 she was reporting the news in Madison, WI.

Kyle Rush on Surprising Results, His Major, and the Future [Part Two]

By on January 25, 2013

This is the final, ultra-optimized version of contribute.barackobama.com. Every pixel, every word, every dollar sign has been scrutinized, iterated and heavily tested. This page was the portal to Barack Obama’s $690 million online fundraising machine.

This is the second part of our interview with Kyle Rush of the 2012 Obama for America Digital Team. Click here to read part one.

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About Optimizely:

Optimizely is the world's leading website optimization platform.

Kyle Rush on Optimizely, Testing, and Obama [Part One]

By on January 21, 2013

Kyle Rush, right, was the Deputy Director of Frontend Web Development at Obama for America.

We interviewed Kyle Rush of the 2012 Obama for America Digital Team about A/B testing at the campaign. 

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About Optimizely:

Optimizely is the world's leading website optimization platform.