Website redesigns can be complex because there are many moving parts, opinions, and interests at play. For custom design and apparel marketplace, Spreadshirt, their recent complete site makeover was an exercise in data-driven redesign.
With a project as big as a total site redesign, testing can be daunting. Where does one start? The best place to start any A/B test is off the page entirely—start with your business goals. Read more to learn how Spreadshirt executed a redesign that increased purchases by 11% and clicks by 606%.