Showing posts in “Case Studies

Upworthy’s Jaw-Dropping A/B Test (That Will Restore Your Faith In Recommended Content)

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Website optimization is a huge part of what has made Upworthy so successful. From day one, Co-founder Peter Koechley has focused on A/B testing to increase social shares and engagement around the site’s viral video content– testing headlines, content, and other modules to see what performs best. One recent test yielded surprising results (and a huge win).

[Case Study] Sony A/B Tests Banner Ads

sony

During a recent site audit, Sony tested the symmetry of its banner ads with promotional offers it was running online for customizable Vaio notebooks. The results led to a lift not only in click-through rates, but in engagement further down the funnel with visitors customizing their laptops. Read on to find out how …