It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data.
It’s easy to get laser focused on specific metrics and overlook the fact that behind all those graphs and charts is a customer with feelings and emotions. We have suggestions to help you avoid “metric tunnel vision” and keep your optimization efforts human.