Showing posts in “Media/Publishing

Upworthy’s Jaw-Dropping A/B Test (That Will Restore Your Faith In Recommended Content)

upworthy logo

Website optimization is a huge part of what has made Upworthy so successful. From day one, Co-founder Peter Koechley has focused on A/B testing to increase social shares and engagement around the site’s viral video content– testing headlines, content, and other modules to see what performs best. One recent test yielded surprising results (and a huge win).

The Ultimate Guide to Website Optimization for Media Companies [Ebook]

media-optimization

For media companies (or anyone with a digital business), getting past the reader’s (aka your) short attention span is a major challenge. By employing website optimization as a methodology, media companies have unparalleled opportunities to grow and engage their audience—and their bottom line.

Our Ultimate Guide to Website Optimization for Media Companies provides the most in-depth and thorough crash course that you’ll find.

The A/B Advantage [Infographic]

ab-advantage

This infographic is based on aggregate data from more than 4,600 experiments run with Optimizely. It shows the average conversion increase SaaS, media and online retail companies have seen on their websites. These numbers support the fact that companies who employ A/B testing as a methodology have an advantage over those who don’t.

How USA Today Can Increase Pageviews on Free Content with A/B Testing

usatoday

For media sites like USA Today that don’t require a paying subscription, the challenge is to find ways to make it as easy and compelling as possible to spend more time on the site because engagement (e.g. pageviews) is the key to driving higher revenue. Increased site engagement is the key to driving higher revenue through ad impressions.
There are a few key places publishers with free content, such as usatoday.com, can test to increase pageviews. Let’s dive in.

25 Ways A/B Testing Can Optimize The Wall Street Journal’s Paywall

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The Wall Street Journal is a well-known example of an online publisher who uses the pay-for-content approach—one of the business models publishers use today to drive revenue online. If you go to wsj.com and quickly scan the top half of the homepage, you’ll see that substantially more than half of their primary articles require a paid subscription to read (as indicated by the key symbol). Here are 25 ideas for A/B tests they can run across two pages to increase subscriptions.