Optimizely News

If Optimization is Your Job, Opticon is Your Conference


2015 is here and so is the 2nd annual Opticon.

We are thrilled that Opticon 2015 will take place over two full days at the scenic waterfront of Pier 27 on June 17 & 18 in downtown San Francisco. In 2015, it’s all about the experience.

While we have over 60 people speaking this year, with more still to be announced, we want to highlight a handful who represent the breadth of content and perspectives you can look forward to at Opticon.

Cheers to 1 Year: A Toast to the Amazing People in Our Community

Charlotte Weiskittel Optiverse

We live in an increasingly digital and fast-paced world. Much of our daily interaction now exists online. When we’re unsure, we resort to Google or Quora. When we need help, we file a support ticket and expect our question to be answered instantaneously. What’s the challenge with this reality? It’s easy to forget that real humans are answering our support tickets, or responding to our community discussions.

So, this week, as we celebrate the 1 year anniversary of Optimizely’s community, Optiverse, I want to showcase the talented and fearless people who participate in our community every day. As you think about developing your optimization skills, we hope you’ll use the community of people in Optiverse as a resource.

Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder

Optimizely launches Android

In 2014, Android made up more than 80% of worldwide smartphone shipments. That’s why, today, we’re excited to announce the general release of the Optimizely Android SDK. Now you can use Optimizely to optimize your app on both of the world’s leading smartphone platforms.

Leading up to this release, we ran a beta program with some of the top Android apps on the market and came to understand that not all mobile developers are created equally. However, they also share commonalities in how they think about development.

We’ve distilled these similarities and differences between iOS and Android development down to a list of five traits. As you think about how to structure your mobile testing program, we highly encourage you to ponder these findings.

International CRO Day 2015

CRO day schedule

Sign up to celebrate with Optimizely and thousands of digital marketers from around the world this Thursday at the first ever International CRO Day!

Optimizely is partnering with Unbounce, HubSport, WordStream and speakers from 40 other companies to share our best tips on conversion and experience optimization, and it’s all free of charge! If you’re a digital marketer, this is one event you don’t want to miss. Here are the ways that you can participate and the particular events we’re excited about.

Opticon 2015 — in 1 Minute

one minute mondays

This week, a #OneMinuteMonday on Optimizely’s annual conference: Opticon.

There are more than 225 million people set to attend conferences this year. There’s probably more than 1.5 million conferences that are going to happen in 2015 alone. Yes, there’s a lot of gatherings for professionals to better themselves… But there is none like the one I’m about to talk about: Opticon 2015.

A Guide to SXSW Interactive 2015 for Growth Marketers

Growth Marketer roadmap thumbnail

South By Southwest is upon us. Everyone from robotics engineers to heads of optimization will descend on Austin, TX from March 13-March 16 to experience the Interactive portion of the festival. This year, Interactive offers more than 800 sessions. 800 over four days!

To make the decision-making process slightly easier for those of you attending, the marketing team at Optimizely combed through those 800 and selected 12 that we believe are most relevant to marketers focused on growing their businesses through data and testing.

Oli Gardner: A Man of Many Trades & Our Speaker at Optimizely Experience Chicago


Oli Gardner has probably seen and critiqued more landing pages than anyone on the Internet. He is widely respected and feared for gently telling it like it is when it comes to conversion optimization on landing pages. We invited him to speak at our upcoming roadshow in Chicago to do just this: call out ideas for improvement on landing pages of eager attendees live on stage.

We recently interviewed Oli to give you a preview of what he’s all about.

Optimizely’s Hittin’ the Road

Nyc Map

We are thrilled to announce that this summer, The Optimizely Experience is coming to a city near you.

What is The Optimizely Experience? Good question. After the success of OptiCon, our first customer conference held in San Francisco this past April, we realized just how excited our customers were to connect with us and each other in person.

Between July and September we’ll be hosting events in Seattle, Atlanta, Chicago, Los Angeles, New York, and Silicon Valley. Each event is free—yes, totally free to attend.

Optimizely Explores Machine Learning in Our First Acquisition

Creative concept of the human brain, vector illustration

I’m thrilled to announce that Optimizely has acquired Synference, a machine learning optimization company founded in Dublin. As part of the acquisition, Synference founders Fergal Reid and Conrad Lee will join Optimizely’s product and development teams full time. We think the approach they’ve taken with Synference has huge potential to deliver on the promise of machine learning-powered optimization and testing.