Showing posts in “Optimizely News

Oli Gardner: A Man of Many Trades & Our Speaker at Optimizely Experience Chicago

oli-gardner-then-now

Oli Gardner has probably seen and critiqued more landing pages than anyone on the Internet. He is widely respected and feared for gently telling it like it is when it comes to conversion optimization on landing pages. We invited him to speak at our upcoming roadshow in Chicago to do just this: call out ideas for improvement on landing pages of eager attendees live on stage.

We recently interviewed Oli to give you a preview of what he’s all about.

Optimizely’s Hittin’ the Road

Nyc Map

We are thrilled to announce that this summer, The Optimizely Experience is coming to a city near you.

What is The Optimizely Experience? Good question. After the success of OptiCon, our first customer conference held in San Francisco this past April, we realized just how excited our customers were to connect with us and each other in person.

Between July and September we’ll be hosting events in Seattle, Atlanta, Chicago, Los Angeles, New York, and Silicon Valley. Each event is free—yes, totally free to attend.

Optimizely Explores Machine Learning in Our First Acquisition

Creative concept of the human brain, vector illustration

I’m thrilled to announce that Optimizely has acquired Synference, a machine learning optimization company founded in Dublin. As part of the acquisition, Synference founders Fergal Reid and Conrad Lee will join Optimizely’s product and development teams full time. We think the approach they’ve taken with Synference has huge potential to deliver on the promise of machine learning-powered optimization and testing.