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These A/B Tests Increased Revenue Per Visitor for VeggieTales by 38%

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VeggieTales wanted to systematically optimize the design of their entire site. They worked with BlueAcorn, an optimization agency that focuses mainly on e-commerce businesses, to run tests on their homepage, checkout page, product page, shopping cart, and mobile website.

These tests produced sitewide increases in revenue per visitor and conversion rate. Read more to see exactly what they tested.

Optimizely Now Talks to Salesforce via Bizible

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Starting today, you’ll be able to access Optimizely experiment information in Salesforce. This is thanks to an exciting new integration with Bizible.

The Optimizely/Bizible integration allows Salesforce users to do two things:

1. see the experiment associated with a lead and a contact in Salesforce.
2. run reports on this information.