Category Archives: Product & Features

Optimizely is Now Available in 10 Languages

By on April 24, 2013

Optimizely in Dutch

You’ve always been able to use the Optimizely platform to perform A/B testing on any website in any language,  but Optimizely has been English-only to date. Well, ikke længere! Today we’re proud to announce that you can now use Optimizely in the following languages:

  • Danish: Website-optimering gjort let.
  • Dutch: Gemakkelijke website-optimalisatie.
  • French: L’optimisation de sites Web devient un jeu d’enfant.
  • German: Website-Optimierung leicht gemacht.
  • Italian: L’ottimizzazione di siti web più semplice che c’è.
  • Japanese: ウェブサイトを簡単に最適化
  • Portuguese: A otimização do site é fácil.
  • Spanish: Fácil optimización de sitios web.
  • Swedish: Förenklad optimering av webbplatser.

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About Ashley Carroll:

Ashley is Optimizely's Director of Product Management. She grew up in Michigan before migrating to the Best Coast. She joined Optimizely to help websites provide a more personalized user experience.

Posted in News & Events, Product & Features | 1 Reply

Cut Your Audience in Half to Double Your Conversion Success

By on March 13, 2013

Not all types of visitors respond to web content in the same way. For example, visitors coming from an email campaign may react to a landing page differently than visitors coming from a paid search ad; mobile visitors may react to a homepage differently than non-mobile visitors. Understanding the difference between these behaviors is the first step towards delivering an optimal experience specifically tailored to each visitor type.

We’re excited to announce a powerful new feature called visitor segmentation that enables Optimizely customers to view test results for specific visitor segments to understand how those types of visitors reacted to each variation.

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About Ashley Carroll:

Ashley is Optimizely's Director of Product Management. She grew up in Michigan before migrating to the Best Coast. She joined Optimizely to help websites provide a more personalized user experience.

An Optimized 2012: The Year in New Features and Milestones

By on January 4, 2013

Happy 2013! As we blast off into a new year of optimization greatness, we thought it would behoove all of us to glance back at the products and features we launched in 2012, and some important moments that happened along the way. We’ve outlined our top 10 exciting milestones and product releases from 2012 in no particular order. We initially thought we’d try to organize them in order of what we think you, dear reader, would be most excited about. That failed when we realized that you are super excited about every one of them. How did you do in 2012? What would you like to see from Optimizely in 2013? Leave us a comment below.

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About Cara Harshman:

As a Content Marketer at Optimizely, Cara is constantly looking to tell innovative stories about how businesses are using A/B testing to become more successful. Have a data-driven story that deserves to be told? Email her at cara [at] optimizely [dot] com. Before joining the team in 2012 she was reporting the news in Madison, WI.

Posted in Inside Optimizely, Product & Features, SaaS | Leave a reply

Introducing Multi-page Experiments (a.k.a. Conversion Funnel Testing)

By on January 3, 2013

We are excited to announce multi-page experiments on Optimizely! Lots of our customers want to A/B test not just one, but two or more pages that are related, often as part of a funnel. Multi-page experiments allow you to “link” together related variations of different pages: visitors who see the original version of Page 1 will also see the the original version of Page 2, visitors who saw a specific variation of Page 1, will see a corresponding variation of Page 2. This allows you to maintain a consistent user experience through a funnel or even across your whole website. Multi-page experiments are available to Optimizely customers with Gold and Platinum plans.

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About Ashley Carroll:

Ashley is Optimizely's Director of Product Management. She grew up in Michigan before migrating to the Best Coast. She joined Optimizely to help websites provide a more personalized user experience.

Hey Engineers, Come Play in the Optimizely Sandbox!

By on December 18, 2012

 A Sandbox with Step-by-Step API Tutorials

Today we are excited to release a set of step-by-step tutorials and a “sandbox” page for anyone who’d like to learn more about using Optimizely’s JavaScript Client API.

Our JS API enables a wide range of deeper integrations. Here are the integrations we cover in the tutorials:

  • tracking custom conversion events
  • running experiments on dynamically-loaded page content
  • integrating Optimizely with an in-house analytics package

As the most advanced AB testing tool, Optimizely allows you to actually create experiments and follow the tutorials on the Sandbox “Store” Page we created. Just enter your Project ID to load your Optimizely snippet in the Sandbox and start creating experiments:

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About Tyler Brandt:

Tyler is a Software Engineer at Optimizely. A Berkeley native, Tyler ran away to Chicago to study Computer Science at Northwestern University, but he couldn't stay away from the Bay for long. When he's not slinging code (and writing about it), he enjoys craft beer, sci fi, and baseball (go A's!).