Showing posts in “Product & Features

Optimizely Explores Machine Learning in Our First Acquisition

Creative concept of the human brain, vector illustration

I’m thrilled to announce that Optimizely has acquired Synference, a machine learning optimization company founded in Dublin. As part of the acquisition, Synference founders Fergal Reid and Conrad Lee will join Optimizely’s product and development teams full time. We think the approach they’ve taken with Synference has huge potential to deliver on the promise of machine learning-powered optimization and testing.

Introducing a Faster, More Powerful Optimizely Results Page

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Today we’re excited to announce that Optimizely’s new results page is available to all customers.

The results page is Optimizely’s #1 most viewed page, so rebuilding it was no small task. We ran multiple rounds of user research and conducted an extended opt-in beta with more than 6,000 users.

In this post, we walk through the features of the brand new experiment results page.

Optimizely for iOS Now Available in Public Beta

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We’re excited to announce that Optimizely for iOS, our new optimization and A/B testing SDK for native iOS apps, is now available in public beta to all new and existing Optimizely customers.

Visitors are already engaging with companies and brands across both the web and mobile apps. That’s why our world-class optimization engine is the same across both platforms. Our customers benefit from the same account management, analytics, and other features already found on Optimizely for the web.