Showing posts in “SaaS

The A/B Advantage [Infographic]

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This infographic is based on aggregate data from more than 4,600 experiments run with Optimizely. It shows the average conversion increase SaaS, media and online retail companies have seen on their websites. These numbers support the fact that companies who employ A/B testing as a methodology have an advantage over those who don’t.

comScore Increases New Leads 69% by Adding a Customer Logo

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Social proof is a topic talked about frequently in online marketing. It is widely agreed upon that showing off logos of happy customers and testimonials on the website positively affects sales. But how do you best use testimonials to turn more new visitors into leads?

Learn how comScore A/B tested to discover a design that increased leads from product pages by 69%.