Showing posts in “Lead Generation

The Impact of Symmetry in Online Marketing

symmetry

You may have heard that keeping your ad consistent with your landing page is good. But is that a myth? And if it isn’t, how can you quantify the impact of this symmetry? In early 2013, we performed an experiment on our Pay Per Click landing page aimed at answering these questions.

Our goal was more to answer an interesting question than to find a conversion lift, but we were pleasantly surprised to discover that making our landing page mirror our ads led to a tremendous lift in conversions.

How To A/B Test Price When You Have A Sales Team

bigstock-Half-price-save-promotional-s-34234742 (1)

One key element of an experience to A/B test is price. Steven Sinofsky, a board member at Andreessen Horowitz recently wrote that, “Nothing is more critical to a software-as-a-service (SaaS) business than pricing strategy.” I totally agree and experimenting is a key piece of pricing strategy. Testing things like how price is displayed, amount to charge, and how often is all part of the puzzle.

This post will walk you through our price test: how we answered each of these questions by setting it up in Optimizely, adding experiment details into Salesforce, and what we learned so you can run A/B experiments on your price too.

How My Startup Achieved Huge Business Growth By A/B Testing

Keep It Simple

As a young marketer, I am always looking for that giant growth opportunity, one that is going to wow the Board of Directors, or my CEO. Oftentimes, we as marketers want to immediately turn to the idea of something completely fresh—an entirely new campaign or a new tool we think will give us an edge over our competitors. More often than not however, the big changes we are looking for are actually small hacks that could be found with some simple A/B tests.

Qualitative Questions That Lead to Great A/B Tests

Unanswered Questions - Brainstorming Concept

You’ve asked everyone in your company. You’ve looked to your competitors. You talk about it with your friends at happy hour. You’re trying to come up with ideas for your next big A/B testing win. Pulling qualitative feedback is the next best place to look. If you’re not getting qualitative with your data to understand your visitors better, then you’re missing out on one of the biggest pieces of learning.