How Pandora Can Increase Users that “Paid Tha Cost to be Da Bo$$”

Snoop Dogg Album Cover

Hip Hop BBQ. Ever heard of it? It’s may or may not be the best Pandora station to ever grace this earth. While skipping through songs on Hip Hop BBQ, I landed on one from Snoop Dogg’s album, “Paid Tha Cost to be Da Bo$$.” This got me thinking, naturally, about app subscription models. How do apps get users to pay tha subscription cost to be da bo$$?

In this Teardown Tuesday, I’ll offer ideas for Pandora to create a steady, healthy stream of predictable revenue by increasing paid subscriptions. If you have an app with a freemium subscription model, this is for you.

2 Controversial Site Redesigns That Should Inspire You to A/B Test

Original version of Netflix page.

When it comes to making better data-driven decisions, the sooner the better. Often the temptation is to wait until after the redesign is done or the feature is rolled out. “Oh, we’re doing a redesign; we’ll do the A/B testing afterwards.” The fact is you actually want to A/B test the redesign. One story from Digg and another from Netflix show why.

Around 2010, Optimizely co-founders Dan Siroker and Pete Koomen were introduced to the folks at Digg by their new VP of Product Keval Desai to talk about using Optimizely. Their response was, “We are busy working on a complete overhaul of our site. After we do that, then we’ll do A/B testing.”