How Liftopia Optimized Their SEM Checkout Funnel for a 24% Lift in Revenue

By on May 8, 2013

If you have a website today, chances are you’re using search engine marketing (SEM) to drive more visitors to it. SEM is a powerful way to drive highly-qualified traffic– searchers who are looking for Liftopia Logosomething specifically-related to the good or service you provide – to your site. But once they get there, then what?

Website optimization can make the dollars you spend on SEM campaigns  more effective by driving more clicks, purchases, and engagement from these visitors. It’s insanely simple and extremely powerful. Here’s how Liftopia did it.

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About Optimizely:

Optimizely is the world's leading website optimization platform.

5 Blog Posts Worth Reading in May

By on May 7, 2013

At Optimizely, our customers share success stories using our product everyday. They tweet, they email, they “like” us on Facebook. But rarely are we more charmed than when they blog about us. Check out five blogs that celebrate how Optimizely has helped our customers reach goals, improve process, and make testing better.

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  1. Looking for design resources for your new small business? DesignCrowd’s got you. They think we’re “absolute gold for unlocking tweaks that can make you millions.” We like to think that we only use our Midas touch for good.
  2. Terry Whelan, an admitted Optimizely fanboy at CPC Search, thinks we’re a “secret weapon.” He’s saved time and resources for his clients with our testing platform and has included some great tips on how to get started. Continue reading →

About Helen Phung:

Helen leads Optimizely's public relations. She is obsessed with news, analysis and opinion on startups, technology, and media. Reporters interested in the intersection of data-driven decisions and storytelling should contact her at helen [at] optimizely [dot] com.

Why the Marketplace Fairness Act Won’t Hurt Your Online Sales

By on May 6, 2013

Shop button on keyboardThe Senate is expected to pass a bill today that would require online retailers to collect state and local sales tax. Some e-commerce sites, like eBay, argue this will remove the competitive advantage online retailers once held in offering lower prices than brick and mortar stores. Moral of the story: If you’re an e-commerce site or plan to ever make a purchase online, head for the hills! Prices are rising! It’s the death of online shopping! Just kidding. I’m here to convince you otherwise.

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About Robin Johnson:

Robin is a Content Marketer at Optimizely. As the company's token North Dakotan, Robin enjoys snowball fights, Coen brothers' movies, and making fun of San Franciscans who own winter jackets.

Posted in Ecommerce, News & Events | 1 Reply

Everyone’s Reading This: Increase Conversions With Social Proof

By on May 2, 2013

Looking for a way to get users to engage with your product or service? Just tell them everyone else is doing it. Although we like to think of ourselves as independent beings who make our own decisions, studies show that touting popularity and ubiquity is a very effective form of persuasion.

This is known as social proof.

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About Jeff Zych:

Jeff Zych is a User Interface Engineer at Optimizely. He is generally in charge of making sure everything on Optimizely.com looks beautiful and works smoothly. Before joining Optimizely, he researched how behavioral economics could be used to improve web design at UC Berkeley's School of Information.

Posted in Best Practices | Leave a reply

71* Things to (A/B) Test

By on April 30, 2013

The hardest part of A/B testing is determining what to test in the first place. After having worked with thousands of customers who do A/B testing every day, one of the most common questions we still hear is, “Where do I begin?”

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Conveniently, website testing inherently generates more questions than it answers. Your first test can lead to a whole litany of follow-up tests and iterations. For when you’ve exhausted all of those, or if you’re just getting started, here are 71 ideas (some more serious than others…) for testing your website.

(*Why 71, you ask? Optimizely just reached 71 employees! We’re serving up one idea for each member of our team.)

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About Robin Johnson:

Robin is a Content Marketer at Optimizely. As the company's token North Dakotan, Robin enjoys snowball fights, Coen brothers' movies, and making fun of San Franciscans who own winter jackets.