Optimizing Content: How Kevy Writes More Without Writing Worse

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Brooke Beach has a challenge common amongst many: producing a lot of content with limited resources without sacrificing quality.

Sound familiar?

Her marketing team has come up with a system that combines data from website analytics, marketing automation, and live chat to help create the right content for the right audiences. Intrigued as to how live chat contributes to this optimization equation, I talked to Brooke about how they go about it, and the impact it’s had on the business.

Lessons We Learned from Email A/B Tests in 2014

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This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers.

Looking back at some A/B tests we ran this year, here are some lessons learned, along with where I hope to take our email experiments in 2015.

Building an MVPP: Minimum Viable Product We’re Proud Of

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On November 18th, 2014, we publicly released Optimizely’s iOS editor. Before we launched, there was one problem the whole team rallied behind to fix: we weren’t proud of the product. To fix this issue, we went beyond a Minimum Viable Product (MVP) to an MVPP—the Minimum Viable Product we’re Proud of.

This is the story of how we pulled this off, what we learned along the way, and product development tips to help you ship great products, from the perspective of someone who just did it.

The Best Advice Santa Will Ever Receive…from 1st Graders

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Every year right around Christmas time, the students of Mrs. Kolstad’s 1st grade classroom write The Bear Facts: handwritten advice to Santa on everything from how to fit down chimneys to where to take Mrs. Claus on a date. And every year my mom sends me a copy of The Bear Facts hot off the press from Fargo, North Dakota.

So today, in the spirit of giving, we’d like to share an excerpt of their unfiltered advice. We hope you enjoy!

Holiday Shoppers Have Feelings Too

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It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data.

It’s easy to get laser focused on specific metrics and overlook the fact that behind all those graphs and charts is a customer with feelings and emotions. We have suggestions to help you avoid “metric tunnel vision” and keep your optimization efforts human.