You’ve heard the phrase, “deliver the right message at the right time.” Today, marketers have another thing to get right: the environment.
The environment is the location where you as a marketer reach your customers, i.e. a customers’ smartphone, your brand’s website, or an email. There is magic in delivering the right message to the right customer, in just the right environment. Adam Marchick knows this well—he founded Kahuna, a mobile marketing automation platform because of it.
I interviewed Adam to learn more about engaging users across different devices in different environments.