Safely Roll Out Your Next New iOS Feature


One important and time consuming task is pre-meeting research. Whether for an interview or sales meeting, researching a person or a company before a meeting takes a lot of time because the information is usually scattered in many locations. To help me efficiently complete this task I use Refresh.

In this Teardown Tuesday, I’ll look at how Refresh may be able to increase retention and time spent on application by rolling out new calendar features through testing.

For People Who Need Help Memorizing Their Coworkers’ Names


Employees at extremely fast growing companies have an exciting opportunity to meet many smart, interesting new people. This also presents a challenge: memorizing their names. It might seem impossible after you reach a certain size and have multiple offices around the world. Maybe knowing everyone is unrealistic, but at least we can strive to match a name with a face.

During our last hack sprint, I thought, wouldn’t it be nice to have a tool that could help us recognize (and maybe even get to know) each other?

Why We Make Time to Hack

Kicking off our second hackathon, a

We held our first week-long hackathon this past spring. It was a week where anybody at Optimizely could work on anything they wanted. The results were outstanding with 20 hacks presented to the entire organization.

This week was so good, our ambitions were so high, the only thing we needed at the end of that week was another one… Enter Hack Sprint.

Q&A: Tips for Planning Your Cross-Device Marketing Strategy

Device type

You’ve heard the phrase, “deliver the right message at the right time.” Today, marketers have another thing to get right: the environment.

The environment is the location where you as a marketer reach your customers, i.e. a customers’ smartphone, your brand’s website, or an email. There is magic in delivering the right message to the right customer, in just the right environment. Adam Marchick knows this well—he founded Kahuna, a mobile marketing automation platform because of it.

I interviewed Adam to learn more about engaging users across different devices in different environments.