The Experience Optimization Playbook: Get More From Your Digital Marketing [eBook]

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Figuring out the right experiences to deliver customers is one of the most valuable questions any marketer can answer. Learn how to convert more visitors, more often with our free guide.

Inside, you’ll find infographics, worksheets, killer stats, and winning optimization strategies from companies like Google, Upworthy, HubSpot, Stanley Black & Decker, Movember, and more.

Test Ideas to Drive More Holiday Revenue on Oasis Stores’ iOS App

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It’s only August but Christmas planning in the e-commerce world is in full throttle. If you’re in e-commerce, then you have 3 months left to nail down the user experience, fill up those email lists and make the checkout funnel as frictionless as possible before Christmas code lockdown arrives. You’ve probably experienced this on the web for years, but what about your iPhone apps?

Oasis is one veteran UK brand who will definitely be looking for a prosperous Christmas season, especially on mobile.

Oli Gardner: A Man of Many Trades & Our Speaker at Optimizely Experience Chicago

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Oli Gardner has probably seen and critiqued more landing pages than anyone on the Internet. He is widely respected and feared for gently telling it like it is when it comes to conversion optimization on landing pages. We invited him to speak at our upcoming roadshow in Chicago to do just this: call out ideas for improvement on landing pages of eager attendees live on stage.

We recently interviewed Oli to give you a preview of what he’s all about.

How Flipboard Can Keep Users from Flipping Out

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You only have one chance to make a first impression. This saying could not be more true when it comes to mobile apps. The first time someone launches an app is often the first interaction that he or she has with the brand and with the company. This is especially true for mobile-first companies that before the app, had no online presence.

A great example is Flipboard. Let’s take a look at how Flipboard can experiment with the new user experience to optimize the first impression and ultimately increase loyalty and usage.