Just because you can…

Today’s guest blog is from Kyle Duford, Director of eCommerce at Chrome Industries. Previously, Kyle managed eCommerce at Speck.

Growing up my Dad had a few choice catchphrases — mostly ones I can’t write here. “Life is like a big wheel, what goes around comes around,” he’d say at just the moment the young version of me would want to retaliate to someone who did me wrong at school or when I questioned violence on the news. He particularly surprised me when his business partner orchestrated a way to virtually steal my father’s entire company just before he retired. His response? “He must need the money more than me. What goes around, comes around.” Eventually the scum got his comeuppance.

Another phrase that stuck with me from my early years was just as simple, “Just because you can, doesn’t mean you should.”

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What exactly is a ‘conversion’? It’s up to you!

The goal of any A/B test is to compare two (or more) versions of a web page and see which version performs best. What “performs best” actually means is entirely up to you and depending on the test’s goals, it could mean any number of things. But however you define “performs best,” you’ll measure this by a conversion goal, an aggregate goal, or an what I like to call an ultimate conversion goal.

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