If you have a website today, chances are you’re using search engine marketing (SEM) to drive more visitors to it. SEM is a powerful way to drive highly-qualified traffic– searchers who are looking for something specifically-related to the good or service you provide – to your site. But once they get there, then what?
Website optimization can make the dollars you spend on SEM campaigns more effective by driving more clicks, purchases, and engagement from these visitors. It’s insanely simple and extremely powerful. Here’s how Liftopia did it.
We are excited to announce multi-page experiments on Optimizely! Lots of our customers want to A/B test not just one, but two or more pages that are related, often as part of a funnel. Multi-page experiments allow you to “link” together related variations of different pages: visitors who see the original version of Page 1 will also see the the original version of Page 2, visitors who saw a specific variation of Page 1, will see a corresponding variation of Page 2. This allows you to maintain a consistent user experience through a funnel or even across your whole website. Multi-page experiments are available to Optimizely customers with Gold and Platinum plans.