What Personalization Campaigns Really Look Like


Lytics 2015 personalization report from consumers

Making a personal connection with the consumer is what marketing is all about. We dream about campaigns that land the right message, to the right person, at the right time.

The key to truly personalized campaigns — the thing that makes this kind of one-to-one marketing possible — is data. These days, marketers are in good shape. They’re learning more about visitors and collecting vastly more data on visitor behavior than ever before. But if you ask the visitors who are presumably receiving the personalized campaigns, they say brands are falling short of this ideal.

According to a survey that Lytics conducted of over 400 consumers, 80% said brands are not familiar, or at best, are only somewhat familiar with their needs. Clearly there’s an issue with the way brands are executing (or not executing) personalization campaigns and a lot of room for improvement.

21 Ideas to Increase Revenue From Your Online Store


optimize-online-store

The bad news: If you have an e-commerce website, mobile site, or mobile app, it’s likely that up to 72% of shoppers abandon their shopping cart before completing a purchase in your store.

The good news: This post (and a little optimization) will help you fix that.

Here at Optimizely, we work with a number of retail teams who are experimenting with new and unique ways to drive revenue from their online stores. I recently spoke with several of these retailers and others experts to learn about their successes and failures, and have combined my findings into our latest long read: The Ultimate Guide to Optimizing Your Online Store.

This post summarizes some of the test ideas retailers have found most impactful for optimizing the experience they deliver shoppers.

Introducing Custom Tags

Optimizely lets you target experiments so only users who match certain criteria see an experiment. Until today, these criteria were based on things Optimizely observed about your visitors, like the browser they use, or the website that referred them to yours. We’re excited to announce that there is now a way to target experiments based […]

This Team Has Data, Not Opinions: A/B Testing at the Romney 2012 Campaign

romney-campaign

From day one, Mitt Romney’s digital campaign team understood a common truth: the campaign is not a creativity contest – what looks best and what works best for the website is not always the same.

“We tried to be very conscious that this team doesn’t have creative opinions, this team has data,” says Ryan Meerstein, a senior political analyst from Targeted Victory, the agency who ran testing and optimization for the Romney campaign. “It’s hard for the team to argue with a graph that proves what works and what doesn’t.”