Introducing Custom Tags

Optimizely lets you target experiments so only users who match certain criteria see an experiment. Until today, these criteria were based on things Optimizely observed about your visitors, like the browser they use, or the website that referred them to yours. We’re excited to announce that there is now a way to target experiments based […]

71 Things to A/B Test

Often times the hardest part of A/B testing is determining what to test in the first place. After having worked with thousands of customers who do A/B testing every day, one of the most common questions we still hear is, “Where do I begin?”

Conveniently, website testing inherently generates more questions than it answers. Your first test can lead to a whole litany of follow-up tests and iterations. For when you’ve exhausted all of those, or if you’re just getting started, here are 71 ideas (some more serious than others…) for testing your website.