Not all types of visitors respond to web content in the same way. For example, visitors coming from an email campaign may react to a landing page differently than visitors coming from a paid search ad; mobile visitors may react to a homepage differently than non-mobile visitors. Understanding the difference between these behaviors is the first step towards delivering an optimal experience specifically tailored to each visitor type.

We’re excited to announce a powerful new feature called visitor segmentation that enables Optimizely customers to view test results for specific visitor segments to understand how those types of visitors reacted to each variation.

Continue reading →