Optimizely Blog

Grow your Optimization and A/B testing skills

Optimizely Launches Super Simple Behavioral Targeting for A/B Testing

We’re psyched to announce that Optimizely now makes it possible to design A/B experiments targeted at a specific segment of your visitors.  Why is this a big deal?   Behavioral targeting enables you to run experiments targeted at, for example: new visitors, currently-logged-in visitors or visitors who have already made a purchase. Our latest Optimizely […]

San Jose Mercury News: Ex-Googlers Penetrating Startup Hierarchy

Mike Swift wrote an interesting article about former Googlers who have gone off to start companies: Among those are Dan Siroker, who after quitting Google in 2008 to serve as one of presidential candidate Barack Obama’s secret tech weapons, is now CEO of Optimizely, a San Francisco startup. Siroker founded the company last year with […]