Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Mike Swift wrote an interesting article about former Googlers who have gone off to start companies:

Among those are Dan Siroker, who after quitting Google in 2008 to serve as one of presidential candidate Barack Obama’s secret tech weapons, is now CEO of Optimizely, a San Francisco startup. Siroker founded the company last year with fellow ex-Googler Pete Koomen, and the company’s software has been used to do everything from boosting fundraising for the Haiti earthquake to helping the Democratic National Committee’s Facebook applications go viral.

Optimizely X