Optimizely Open-Sources Guiders.js, a Library to Help You Guide New Users

Today we’re open-sourcing a JavaScript library for visually enhancing your web application with guiders, available at https://github.com/jeff-optimizely/Guiders-JS. A guider is a dialog box that guides a user through your application.  This improves the user experience of a web application by visually introducing the user to important features.  Enough text, let’s show you what we mean. […]

Optimizely Increases Homepage Conversion Rate by 29%

Our home page, www.optimizely.com, has a red call-to-action button letting people test their website in the Optimizely editor.     We wanted to see what effect the button call-to-action had on conversion rate, so we ran an experiment changing the button text to the following three variations: The Original Page used “Get Started!” The first […]