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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

It’s amazing to think how far Optimizely has come in the two years since Pete and I hatched our Y-Combinator-backed testing platform and launched to the world. Needless to say, we’ve had a great ride and have built a product and a team that we are extremely proud of.

Today is a very special day for us, as we are announcing a new round of funding on the heels of of some very exciting growth milestones and a move to our brand new offices in downtown San Francisco.

The new round, backed by Battery Ventures, Google Ventures, and InterWest Partners, will give us an opportunity to arm ourselves for the battles that lie ahead. We have been truly thrilled to have recently reached a significant milestone. In terms of adoption by the top 10,000 global websites we recently surpassed Google Website Optimizer and are on pace to surpass Omniture Test & Target later this year. In addition, we’ve become the world’s fastest growing website optimization platform, and have over 2,000 enterprises now using the Optimizely platform.


Optimizely is the fastest growing website optimization platform in the world. Source:

Adding to the excitement of the enterprise adoption milestones, we have also grown our revenues 1,266 percent year-over-year and have hit profitability. This is an extremely exciting piece of news, and validates the need for tools like Optimizely in the testing space. However, while we’ve indeed been very focused on making A/B testing dramatically easier, it’s important to share that A/B testing is just the first step toward a much bigger vision: to enable businesses to show exactly the right thing to the right visitor at the right time.

The new round of funding will allow us to aggressively scale our team and operations as we continue developing Optimizely into the most powerful digital experience platform in the world. With the continued support and input of our users, both new and experienced, and a talented, fast-growing team, we are excited for what lies ahead.

We look forward to working closely with all of you along the way as we unleash an array of new features and tools in the coming months.

In the meantime, keep the feedback coming!

Here is the official press release: Optimizely Surpasses Google Website Optimizer and Raises Money to Battle Omniture

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