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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

If you live in San Francisco (or the Bay Area) and are reading this blog post, then mark your calendar for Wednesday, August 29th between 6:30 and 8:30 pm. We are inviting you to join us at our first ever Meetup to learn from real-life testers who are optimizing their business’s websites with A/B testing. If you find that every conversation you attempt to start about website optimization is falling flat in your friendship circle, then come to SPUR near the corner of Mission and New Montgomery, and make new friends who perk up when they hear anything about conversions, calls to action or enagement. 

With refreshments and appetizers in hand, you’ll hear from: 

  • David Malpass of Prezi about how running A/B tests on the homepage increased conversions
  • Melinda Byerley of PollEverywhere about best practices in testing
  • Elizabeth Allen of IGN about their coming of age testing story and how data ultimately triumphed
  • The Optimizely team about any optimization inquiry or fun fact you might desire 

Space is limited – so open a new window now and RSVP “yes” to be a part of the event. You’ll be so glad you did. 

Looking forward to seeing you all there. 

-The Optimizely Team

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