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Testing Theory: The Importance of Default Selections


Welcome to the first post in Testing Theory: Academic Findings You Can Actually Use. This series is a stepping stone to creating better tests by providing practical testing ideas based on the study of how people make decisions (formally known as behavioral economics). Optimizely has made it incredibly easy to A/B test any change you […]

Watch: AB Testing Ideas for E-Commerce Sites


In a webinar last week, we shared ideas for how e-commerce sites can use AB testing to improve their conversion rates this holiday season. As site traffic peaks for many businesses between November and February, so does the potential for fast results from AB tests. Watch how simple AB tests can go a long way […]

Simple Image Test Increases Revenue 40% for ZAGG


Simple Image Test Increases Revenue 40% for ZAGG

Background ZAGG is one of the largest e-commerce sites for mobile electronic accessories. After success selling the invisibleSHIELD in 2006, ZAGG has grown with the industry into a leading online marketplace for mobile device accessories of all types. Challenge and Goals The product pages on ZAGG.com presently utilize three types of imagery for product display: […]