Simple Image Test Increases Revenue 40% for ZAGG

ZAGGsparq - video

Background ZAGG is one of the largest e-commerce sites for mobile electronic accessories. After success selling the invisibleSHIELD in 2006, ZAGG has grown with the industry into a leading online marketplace for mobile device accessories of all types. Challenge and Goals The product pages on presently utilize three types of imagery for product display: […]

Dear E-Commerce Sites, A Traffic Spike is Approaching. You Better Be Testing.

The holiday season is around the corner, and most e-commerce websites will start to see the annual spike in site traffic.  Last year saw continued growth in online holiday shopping, especially for shoppers making purchases from mobile devices, and this season seems all too likely to surpass last year’s in holiday dollars spent online.  Are […]

First they ignore you, then they laugh at you, then they fight you, then you win.

On the heels of our announcement on Tuesday announcing our 100,000th experiment and TechCrunch breaking the news that we’ve surpassed Omniture Test&Target, we were thrilled this week to see a direct response from Adobe, Omniture’s parent company. Anecdotally, we’ve heard from customers that Adobe has had us in their sights for some time, but not until now […]

Optimizely’s 100,000th Experiment: Total Site Redesign vs. Original Site

Background Late in the summer here at Optimizely HQ, we began discussing an idea to redesign the Optimizely website. Some of the initial thoughts were that our existing site design had been successful with a lot of early adopters, but as we grow, so should our approach to engaging new visitors to Optimizely. Our previous […]