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Tips & Tricks for Building Your Experimentation Program

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In a webinar last week, we shared ideas for how e-commerce sites can use AB testing to improve their conversion rates this holiday season. As site traffic peaks for many businesses between November and February, so does the potential for fast results from AB tests. Watch how simple AB tests can go a long way for your business during the holiday season and beyond.

3 takeaways from this webinar:

  • The benefits of testing during the holiday season
  • A list of versatile and easy-to-execute testing ideas
  • How to tailor AB tests for mobile and tablet devices

Are you an e-commerce site? What types of tests are you running this holiday season?

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About Cara Harshman:

Cara is a storyteller and journalist. From 2012-2016 Cara was a Content Marketing Manager and Blog Editor at Optimizely. She wrote A/B Testing the book on behalf of Optimizely’s co-founders. Follow her @CaraHarshman.

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