Optimizely is Heating Up with ClickTale and Crazy Egg

Heat maps are an incredible asset to website optimization. Whether it’s actual mouse movements, concentration of clicks, or scrolling patterns, heat maps convey a story numbers cannot express. Pairing information from a heat map of your web page with the ability to optimize that page with A/B testing is a match made in conversion heaven. […]

‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready

Image source icanhascheezburger.com

This is a guest post from Jonathan Lau, content and marketing manager at AdRoll, a leading retargeting platform. It’s go time for marketers! While customers are busy wading through department stores bursting with decorations or beginning to research potential present ideas for grandma online, marketers are executing strategy carefully-devised many months ago. A marketer’s preparation […]