1-800-DENTIST Boosts Sign-ups by 23.3%


1-800-DENTIST Boosts Sign-ups by 23.3%

1-800-DENTIST pairs consumers with dentists in their area through online sign-ups, using a nationwide network of thousands of dental professionals. Upon entering their site, visitors input personal information in a five-step flow to match them with the best local dentist. Challenge: 1-800-DENTIST is no stranger to A/B testing. Last year, their product team used Optimizely […]

Pro-tip: Use Pro-tips to Increase Conversions


Pro-tip: Use Pro-tips to Increase Conversions

We’re glad to welcome Keith Lovgren, director of conversion rate optimization at Incubate, to the Optimizely blog for today’s guest post. Incubate is a boutique digital agency that focuses on using data to rethink relationships and build better brand affinity. How can you bring warmth to customer experiences on the web? It’s a common problem […]

Allstate Motor Club Boosts Conversions By 22.3%


Allstate Motor Club Boosts Conversions By 22.3%

When optimizing their websites, many businesses we work with focus on a similar challenge – high bounce rates in the first step of their checkout funnel. Rise Interactive, one of Optimizely’s certified partners, shares checkout funnel insights from a recent big win on Allstate Motor Club’s website. Allstate’s Challenge As a roadside service provider in […]

An A/B Testing Mad Lib


An A/B Testing Mad Lib

One of the great pleasures of working at Optimizely is getting to see so many people having so much fun in their work (not just on our team, but with our customers too). Work and fun are not often caught hanging out together, so to speak.  But the world of A/B testing on Optimizely lends […]

Segment Customers, Now You Can Send Analytics Data to Optimizely!


Thanks to a handy new integration, Segment customers can send custom event and revenue data to Optimizely. Segment allows it’s customers to set up tracking for events once and then use that data across multiple analytics platforms. Additionally, Segment customers can send data from Optimizely to other integration partners, such as email platforms Customer.io and Vero.

Brilliant Testing Ideas in 6 Simple Steps


Brilliant Testing Ideas in 6 Simple Steps

The great thing about website optimization is that it’s easy. Insanely easy. It always goes exactly like this: A/B Testing Workflow You have a brilliant idea. (Even your boss loves it.) You set up the test. (In seconds.) You run it. (In a day.) You get statistically relevant results. (From your massive volume of site […]

Will Personalization Save the Publishing Industry?


It’s Wednesday at 7PM. I’m on the J-train on the way home from work checking Facebook on my phone. That conspicuous red dot pops up, notifying me that I’ve got a new message. It’s my friend Lisa. She wants to tell me that this Buzzfeed article reminded her of me. Within seconds, I’m laughing uncontrollably […]

5 Blog Posts Worth Reading in May


At Optimizely, our customers share success stories using our product everyday. They tweet, they email, they “like” us on Facebook. But rarely are we more charmed than when they blog about us. Check out five blogs that celebrate how Optimizely has helped our customers reach goals, improve process, and make testing better. Looking for design […]