1-800-DENTIST Boosts Sign-ups by 23.3%

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1-800-DENTIST pairs consumers with dentists in their area through online sign-ups, using a nationwide network of thousands of dental professionals. Upon entering their site, visitors input personal information in a five-step flow to match them with the best local dentist. Challenge: 1-800-DENTIST is no stranger to A/B testing. Last year, their product team used Optimizely […]

Pro-tip: Use Pro-tips to Increase Conversions


We’re glad to welcome Keith Lovgren, director of conversion rate optimization at Incubate, to the Optimizely blog for today’s guest post. Incubate is a boutique digital agency that focuses on using data to rethink relationships and build better brand affinity. How can you bring warmth to customer experiences on the web? It’s a common problem […]

Allstate Motor Club Boosts Conversions By 22.3%


When optimizing their websites, many businesses we work with focus on a similar challenge – high bounce rates in the first step of their checkout funnel. Rise Interactive, one of Optimizely’s certified partners, shares checkout funnel insights from a recent big win on Allstate Motor Club’s website. Allstate’s Challenge As a roadside service provider in […]

Segment Customers, Now You Can Send Analytics Data to Optimizely!

Thanks to a handy new integration, Segment customers can send custom event and revenue data to Optimizely. Segment allows it’s customers to set up tracking for events once and then use that data across multiple analytics platforms. Additionally, Segment customers can send data from Optimizely to other integration partners, such as email platforms Customer.io and Vero.

How Liftopia Optimized Their SEM Checkout Funnel for a 24% Lift in Revenue

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If you have a website today, chances are you’re using search engine marketing (SEM) to drive more visitors to it. SEM is a powerful way to drive highly-qualified traffic– searchers who are looking for something specifically-related to the good or service you provide – to your site. But once they get there, then what? Website […]

5 Blog Posts Worth Reading in May

At Optimizely, our customers share success stories using our product everyday. They tweet, they email, they “like” us on Facebook. But rarely are we more charmed than when they blog about us. Check out five blogs that celebrate how Optimizely has helped our customers reach goals, improve process, and make testing better. Looking for design […]