1-800-DENTIST pairs consumers with dentists in their area through online sign-ups, using a nationwide network of thousands of dental professionals. Upon entering their site, visitors input personal information in a five-step flow to match them with the best local dentist. Challenge: 1-800-DENTIST is no stranger to A/B testing. Last year, their product team used Optimizely […]
We’re glad to welcome Keith Lovgren, director of conversion rate optimization at Incubate, to the Optimizely blog for today’s guest post. Incubate is a boutique digital agency that focuses on using data to rethink relationships and build better brand affinity. How can you bring warmth to customer experiences on the web? It’s a common problem […]
When optimizing their websites, many businesses we work with focus on a similar challenge – high bounce rates in the first step of their checkout funnel. Rise Interactive, one of Optimizely’s certified partners, shares checkout funnel insights from a recent big win on Allstate Motor Club’s website. Allstate’s Challenge As a roadside service provider in […]
One of the great pleasures of working at Optimizely is getting to see so many people having so much fun in their work (not just on our team, but with our customers too). Work and fun are not often caught hanging out together, so to speak. But the world of A/B testing on Optimizely lends […]
Thanks to a handy new integration, Segment customers can send custom event and revenue data to Optimizely. Segment allows it’s customers to set up tracking for events once and then use that data across multiple analytics platforms. Additionally, Segment customers can send data from Optimizely to other integration partners, such as email platforms Customer.io and Vero.
The great thing about website optimization is that it’s easy. Insanely easy. It always goes exactly like this: A/B Testing Workflow You have a brilliant idea. (Even your boss loves it.) You set up the test. (In seconds.) You run it. (In a day.) You get statistically relevant results. (From your massive volume of site […]
It’s Friday. Hopefully your week has been full of accomplishment and learning – right now you (or someone you know) probably have a couple of great A/B tests running (if you don’t, get one of these 71 easy ones going for the weekend), and are poised to walk in Monday to Liftopia-like results At the […]
It’s Wednesday at 7PM. I’m on the J-train on the way home from work checking Facebook on my phone. That conspicuous red dot pops up, notifying me that I’ve got a new message. It’s my friend Lisa. She wants to tell me that this Buzzfeed article reminded her of me. Within seconds, I’m laughing uncontrollably […]
If you have a website today, chances are you’re using search engine marketing (SEM) to drive more visitors to it. SEM is a powerful way to drive highly-qualified traffic– searchers who are looking for something specifically-related to the good or service you provide – to your site. But once they get there, then what? Website […]
At Optimizely, our customers share success stories using our product everyday. They tweet, they email, they “like” us on Facebook. But rarely are we more charmed than when they blog about us. Check out five blogs that celebrate how Optimizely has helped our customers reach goals, improve process, and make testing better. Looking for design […]
