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Tips & Tricks for Building Your Experimentation Program

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Cyber Monday was impressive this year, breaking records for the biggest online shopping day of the year and to date. Shoppers spent almost $2 billion online in one day, 20% more than last year! News outlets are buzzing with numbers and reflections on what this means for brick and mortar stores who saw a slump in business. The biggest story is mobile. Mobile and tablet sales increased 55% this year and made up 17% of all sales, IBM reported.

Source IBM

Source IBM

Congratulations to online retailers everywhere for such huge success—part one of the man-made holiday shopping extravaganza is over.

But there’s much more to come. Ahead are 19 more days of cyber shopping before those final items must be packaged, labeled and shipped to their destinations. Online retailers should realize that Cyber Monday is just one out of the 19 remaining days they have to make this year the best year on record.

Ever heard of Green Monday? Neither had we. eBay coined it in 2007 as another huge online shopping day, falling on the second Monday in December. Last year consumers spent $1.275 billion on Green Monday, just a little less than the $1.465 billion they spent on Cyber Monday. Don’t forget Free Shipping Day on December 18 which brought in $1 billion last year. Apparently Green Tuesday has become a thing in the e-commerce world as well.

Marketing terms aside, the whole month of a December is a money making machine for online retailers. Dare we say it’s Cyber December?

For the rest of the month, what matters more is how e-retailers will get shoppers to come back to their sites, travel down the checkout funnel, and actually make a final purchase.

There are a number of ways online retailers can do this. Starting now, we’re counting down the days until the last possible moment shoppers can order for guaranteed Christmas delivery with tips to help you optimize the holidays.

Some people might run for the hills at the mere mention of A/B testing in December. Here’s why they’re wrong: most e-commerce sites will see higher traffic this month than other months combined. This presents an unparalleled chance to try new things on a small portion of that traffic and see what converts best. You can probably test between 1 and 20% of total traffic and get statistically significant results in a day or two.

We’ve created a list of 12 A/B tests ideas for online retailers to run in December when traffic is highest, or at any other time of the year.

Tip 1: Run A/B Tests on your Mobile Website

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