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Tips & Tricks for Building Your Experimentation Program

Update: We’ve extended Early Bird pricing through January 20th. Don’t miss this great deal! 

OptiCon, Optimizely’s very first user conference is less than four months away and we couldn’t be more excited. We’re expecting optimization enthusiasts from all over the globe to converge on San Francisco on April 17th, 2014 and talk about testing, optimization, and innovation.


Why are we hosting a user conference? In 2013, Optimizely swelled to serving 6,000+ customers globally. While our users fall on a broad spectrum of size from small start-ups to large international enterprises, they all share a core value, a desire to deliver the best online experience to their visitors. We are creating a destination for optimization enthusiasts, testing evangelists, and web design experts to come together to not only learn from visionary leaders in the online optimization space, but also to learn from one another.

Our goal is for attendees to walk away from OptiCon having learned skills, ways of thinking and methodologies they can apply immediately to start turning data they have about visitors into action that improves their business. We hope you’ll join us!

opticon-early-register-buttonEarly bird sale ends December 31st January 20th.

How do I register for OptiCon?

Register now through our Eventbrite page to snag of one our limited early bird discounted tickets. Registration will be open through April 15, 2014.

How do I learn more about speaking opportunities?

We’re looking for thought leaders, innovators, and influencers with a unique take on topics including, but not limited to, the future of testing and personalization, optimization, analytics, and digital marketing. Submit your speaker proposal here.

When and where will the conference be held?

The conference will be held on April 17, 2014 from 8:00AM to 5:30PM at the City View event space at The Metreon in San Francisco.

Where should I stay?

The conference is centrally located at the City View event space at the Metreon. Optimizely has negotiated a discounted rate at the InterContinental San Francisco Hotel. Book your room by March 26, 2014 by calling 1-866-781-2364 (mention Optimizely for the group rate).

What about transportation and parking?

City View at the Metreon is located blocks from the Powell Street BART and 4th and King Caltrain station. Public transportation and taxis are an easy way to get around in the city.  If you decide to drive, there are a number of parking options in the area. Anywhere in downtown is a quick walk Lyft/Uber/DiDi or taxi ride away from the conference.

How do I become a sponsor?

We have dynamic and unique sponsorship opportunities for OptiCon. Email us at for more information.

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