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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely isn’t the product it was a year ago, and as we ring in the new year, we thought it fitting to take a moment and look back on how it’s changed over the last 12 months. In 2013, we rolled out a slew of new products and feature enhancements that help businesses around the world turn data into action. We’ve added more robust ways for customers to segment their visitors and target them with personalized experiences. We’ve made it easier for people at companies to collaborate on experiments together. We’ve made rich, mobile a/b testing possible for all customers.

Here’s a look back at our major product announcements from 2013:

Here’s to what’s been a big 2013, and what will no doubt be an even bigger year ahead.

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