The A/B Advantage [Infographic]

As a new year starts, we want to look back and celebrate the amazing successes of our customers. This infographic is based on aggregate data from more than 4,600 experiments run with Optimizely. It shows the average conversion increase SaaS, media and online retail companies have seen on their websites. These numbers support the fact that companies who employ A/B testing as a methodology have an advantage over those who don’t.


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Some statistics to share:

Sony increased purchases 20% by split testing banners #abadvantage  Tweet this

Only 17% of Fortune 500 companies use an A/B testing platform. Tweet this

On average, #ecommerce Optimizely customers increase revenue by 21% #abadvantage Tweet this