Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

As a new year starts, we want to look back and celebrate the amazing successes of our customers. This infographic is based on aggregate data from more than 4,600 experiments run with Optimizely. It shows the average conversion increase SaaS, media and online retail companies have seen on their websites. These numbers support the fact that companies who employ A/B testing as a methodology have an advantage over those who don’t.


View an enlarged image of this infographic

Click here to download the PDF

Some statistics to share:

Sony increased purchases 20% by split testing banners #abadvantage  Tweet this

Only 17% of Fortune 500 companies use an A/B testing platform. Tweet this

On average, #ecommerce Optimizely customers increase revenue by 21% #abadvantage Tweet this

Optimizely X