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Tips & Tricks for Building Your Experimentation Program

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One of the best things about A/B testing and website optimization is that you can run multiple experiments at the same time. With overlapping and targeted experiments, it can be hard to know what a user is actually seeing on the page. That’s why we’re excited to introduce “Preview As,” a new feature within Optimizely Preview that allows you to impersonate a visitor to your website and see the page through their eyes.

Wikipedia Preview As

“Preview As” allows you to set up a custom visitor profile with targeted attributes and view your website as if you were that visitor. This makes it easy to:

  • QA your experiments to make sure targeting is set up properly

  • View all the experiments visitors to your site would see based on any targeting criteria

Here’s how it works:

If you’re curious how we designed this feature, check out my post on the design process on my personal blog.

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