Developing an introductory A/B testing strategy into a more advanced program is a difficult process. How do successful testing teams shift from running a handful of starter experiments to a holistic, data-driven approach to optimization? What are their best practices? How do they avoid the common pitfalls and setbacks?
Maybe you’ve encountered one of the following in your experience with optimization:
- Lack of transparency — Confusion about testing plans, or which experiments have been tried before
- Unclear communication — Lack of understanding about the meaning of testing wins, losses, and draws
- Instinct-driven decisions — Teams make decisions based on ‘judgement calls,’ even when it comes to prioritizing test ideas
- Lack of awareness — Little excitement for experimentation efforts across the company
Regardless of where you stand in your testing journey, building an organizational foundation that takes into account people and processes is an essential step toward CRO success.
We recently hosted an webinar detailing best practices from some of the most prolific and successful website optimization organizations. Try implementing these low-friction, high-impact ideas with your team today: