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Tips & Tricks for Building Your Experimentation Program


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In three weeks, we’re bringing together conversion rate optimization evangelists and A/B testing experts together under one roof for Opticon. We’re excitedly preparing for the arrival of speakers, partners and guests from around the world, but we’re missing one thing—you.

Don’t miss out on your opportunity to discover where the world of optimization is headed. We’ve even written up this letter to help you justify the expense and get sign-off from your boss.

justify your trip letter

Click to download the template.

Remember, our packed agenda includes:

  • Keynote from Optimizely’s founders with product roadmap updates
  • 18 sessions from optimization experts at Microsoft, Facebook, Google, and more
  • Hands-on consultations with our Success Team at the Innovation Station
  • Networking breaks and recharge activities including bocce ball, the TESTify booth and an evening A/B Bash

You have 21 days (and counting)—we can’t wait to see you in San Francisco!

Write a letter to justify your trip to Opticon


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