When we discussed building a culture of optimization in the Roadmap to Optimization, we outlined a “People, Processes, and Tools” approach to ramping up your success with A/B testing and optimization.
The people behind testing are just as important as choosing and properly implementing an optimization solution. Vetting and hiring an optimization rockstar is one important step for companies making an investment in building their operation.
There is no one ‘best’ way to structure an optimization team. It’s a dynamic, evolving practice and what works for you might not work for someone else. There are many considerations and stakeholders that will inform how you organize testing at your company.
Uncover the structure that could work well for your team with our quiz flow chart below:
What are the benefits and the challenges of structuring your team as a Ringleader, Fellowship, Kingdom or Army of One? To learn more, take a look at Section Two of our Roadmap to Optimization: