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Tips & Tricks for Building Your Experimentation Program

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The Great Wall of China can be seen from space. 

A coin thrown off the top of Empire State Building could kill someone. 

…the 5-second rule. 

What do these three things have in common? They’re all myths!

(Seriously. The penny one? Mind = blown.)

Inspired with this new information, I recently set out to do a bit of mythbusting of my own. I took the most common objections we hear about optimization and put them to the test, asking digital marketers from companies like Upworthy, Zendesk, and The Guardian what they have to say about them.

Share my findings with non-believers and skeptics within your organization to get them on-board with optimization.

 

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