Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Today, your audience expects more than ever before.

Visitors interact with your business from different devices and at many different customer touchpoints – website, mobile apps, email campaigns, social media… the list goes on.

Problem is, their attention span.

Attention Span

On average, a human can focus on one thing for just eight seconds. For digital marketers, that means we only have eight seconds to capture our visitors’ attention with something that sticks. Fail to do so, and visitors are likely to bounce to a number of other competing websites out there.

Serving up the best possible online experiences is not just advantageous – it’s essential.

Figuring out the right experiences to deliver customers is one of the most valuable questions any marketer can answer. But how do we do it?

Learn how to serve up your best digital experiences with our free guide – The Experience Optimization Playbook for Digital Marketers.

Inside you’ll find:experience_optimization_ebook_cover_v1

  • How best-in-class marketing teams think about experience optimization.
  • Winning optimization strategies from companies like Google, Upworthy, HubSpot, Stanley Black & Decker, Movember, and more
  • An in-depth look at the advantages of experience optimization for your business
  • Killer stats to make the case for optimization at your organization
  • How you can get started!



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