South By Southwest is upon us. Everyone from robotics engineers to heads of optimization will descend on Austin, TX from March 13-March 16 to experience the Interactive portion of the festival. This year, Interactive offers more than 800 sessions. 800 over four days. To make the decision-making process slightly easier for those of you attending, the marketing team at Optimizely combed through those 800 and selected 12 that we believe are most relevant to marketers focused on growing their businesses through data and testing. The sessions on the roadmap strike a balance between a focus on data intelligence and human creativity, two crucial parts of the growth marketer’s skillset.
Along the way use #GrowthMarketer to share where you are and what you’re learning. RSVP to hear folks from The Economist, Mashable, Marketo, Optimizely, and many more at The Vulcan Gas Company from Friday, March 13 to Monday, March 16.