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Tips & Tricks for Building Your Experimentation Program

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Claire Vo
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Ecommerce A/B testing across your site involves various pages in your visitor flow, which can make it tough to know where to begin optimization. With Experiment Engine customers, we’ve seen specific page types achieve higher testing win rates than others, which make them candidates to prioritize for your own optimization roadmap. Check out the top 6 ecommerce pages to A/B test, ranked by win rate, in our mini-infographic and start thinking about improving the customer journey.

Then, download the full infographic to find out which elements are best to test on these pages and why they’re critical for user experience.

Ecommerce A/B Testing

 

If you’ve never A/B tested, learn how to get your first ecommerce experiment up in 15 minutes. If you want to start a testing program, listen to our new podcast.

Get the full version of the “Top 6 Ecommerce Pages to A/B Test by Win Rate (2015)” infographic

To learn more about Experiment Engine, request a demo.

Claire Vo

About Claire Vo:

Claire Vo is the VP of Product Management at Optimizely. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Claire is an expert in high velocity experimentation programs and passionate advocate for women in technology.

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