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Tips & Tricks for Building Your Experimentation Program

Time for another conference appearance! We’re very excited to not only attend LeadsCon NY next week, but also be a proud sponsor hosting our very own A/B testing panel (Tuesday the 24th at 3:40PM, more info below). LeadsCon officially begins Monday afternoon and we’re looking forward to connecting with lead-gen experts to talk best practices, challenges, and optimization for education, insurance, and lending sites. On Tuesday, the conference kicks into full gear with a very busy agenda and if you’re having trouble deciding on which sessions to attend, let us help you craft your schedule.

Tell us if you’re planning to attend any of these recommendations and feel free say hello if you see someone from the Experiment Engine team. If you’re not attending but would like to, there’s still time register here.

Monday, August 24

Leadscon NY Sessions

This first day is involves open forum discussions around education, insurance, and lending starting at 4:00pm. We recommend you attend the one relevant to your business and participate in some active discussion!

Tuesday, August 25

Leadscon Day 2

It’s a Mobile World: What’s Next for Search Marketing?
Time: 2:00PM-2:40PM
Room: Sutton Parlor South

Make sure you optimize your digital presence to meet today’s mobile demands. Explore best practices that improve your search marketing campaigns and enable consumers to easily find information on your site. Learn more about search ranking and how to enhance your presence.

Speakers: Kevin Lee (Did-It), Bruce Douglas (Education Dynamics), Jason Hobbs (, Michele Simari (ASA College), Pauly Singh (FanDuel)

Experiment Engine Sponsored Workshop: Advanced Conversion Optimization – From Your First Test to Producing Significant ROI
Time: 3:40PM-4:20PM
Room: Sutton Parlor Center

Of course, we had to include our own panel! Our CEO & Co-Founder, Claire Vo, will talk about what conversion optimization means for lead sites and how you can establish a testing program. Then, she will be joined by our Head of Growth & Co-Founder, EJ Lawless, to talk with Erik Josowitz (SVP Technology & Strategy, All Web Leads) and Alex Harris (eCommerce Conversion Consultant, about their experiences with CRO programs. The panel will end with takeaways to help you drive more leads immediately and a Q&A.

Speakers: Claire Vo (Experiment Engine), EJ Lawless (Experiment Engine), Erik Josowitz (All Web Leads), Alex Harris (

For more details, read this post about what you’ll gain from our session.

Wednesday, August 26

Leadscon Day 3

Top Tips for Boosting Profits with Your Lead Conversion Efforts
Room: Sutton Parlor North
Time: 9:00AM-9:40AM

This session features Ben Chaib, VP of Sales for The Los Angeles Film School, and Gary Gerber, Senior Director of Product Marketing at Conversica, talking about their use of artificial intelligent software to cut cost of leads while improving lead engagement.

Speakers: Ben Chaib (The Los Angeles Film School), Gary Gerber (Conversica)

Lead Attribution & Analytics: Keeping Current on Tracking and Monitoring Your Data
Time: 9:50-10:30AM
Room: Sutton Parlor

Keep your business sustainable, profitable, and growing by understanding lead attribution and analytics. Discover how you can improve your advertising and maximize its ROI through customer path attribution. See examples and start collecting actionable data yourself.

Speakers: Stacy Durand (Media Design Group), Chris Reinmuth (BioTrust)

Customer Satisfaction: Will 2015 Be the Year Sales Gets the Memo on Customer Delight?
Time: 10:40AM-11:10AM
Room: Sutton Parlor North

Smart companies know that customer experience begins with sales. Learn in detail how a customer-focused approach should be integrated into the sales process and discover best practices that help improve satisfaction down the line.

Speakers: Neal Johnson (Guaranteed Rate Inc.), Martin Lind (Velocify)

People vs. Pixels: Using First-Party Data for Successful CRM Retargeting
Time: 11:20AM-12:00PM
Room: Sutton Parlor North

Begin targeting your audience better by understanding the evolution of CRM. Suneet Bhatt of LiveIntent will show you how to market to people on different devices and different browsers as well as explain how first-party data is best leveraged to connect with users.

Speakers: Suneet Bhatt (LiveIntent), David Carpio (Zeeto Media), Jordan Finger (

Attract, Engage, Reward: Baiting the Hook to Inspire Action
Time: 2:20PM-3:00PM
Room: Sutton Parlor North

Prize promotions are a popularly used as a tactic to motivate customers to exchange information. But many factors, including psychological drivers, legalities, and proper preparation, have to be considered first. Learn how to successfully pull off a prize promotion using best practices and metrics to receive more leads.

Speakers: Lisa Lantz (SCA Promotions), Todd McGee (CataBoom)

See you there!

Leadscon NYC 2015

Remember, if you bump into anyone from the Experiment Engine team (or catch our panel), we’d love to connect! For some extra lead-gen tips, check out our latest blog post.

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