Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

If you missed this year’s LeadsCon NY or couldn’t attend our advanced A/B testing session, don’t worry. Our CEO, Claire Vo, started off with a presentation that we’re now happy to share with everyone.

Download the slides (with notes) below to find out why a starter testing program is only the beginning. You’ll learn how to:

  • Increase test quality, quantity, and coverage
  • Maximize each test by shooting for “twofers” – lift AND user insight
  • Record and document your test history to guide your program
  • Sell your CRO story using wins and ROI projections in reports
  • Resolve the cause diminishing returns from current testing and get compounding gains instead

Start building up your testing program!

Mature your program into a strategic process that improves your lead-gen business time consistently. We had a great time at LeadsCon NY connecting with passionate individuals and would love to hear feedback or thoughts about our session.

Experiment Engine Leadscon

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