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Optimizely Leader in Online Testing Forrester Wave

Optimizely was founded with a simple but profound principle: to enable the world to turn data into action. This is a long journey that will have many great milestones.

Last week, Forrester Research released the The Forrester Wave™: Online Testing Platforms, Q3 2015” (access requires subscription) and we’re very proud to announce what we believe is another key milestone in our quest to bring optimization to the world: among the eight online testing platforms that “matter most,” Optimizely is cited as a leader in this space.

Leaders, which are the highest ranking vendors in the evaluation, are those that “have achieved a good balance of self-service and usability while at the same time building out the enterprise-class functionality and services offerings needed to enable CI pros to deliver sophisticated online testing campaigns at scale.”

Optimizely is described as being a “disruptive force in the online testing space”, and was cited for:

  • Building out sophisticated enterprise capabilities
  • Differentiating itself through above-average feedback from customers on the usability and ease of use of its testing platform.
  • The strongest agency and services partner programs

One of the key points made in the evaluation is that “in the age of the customer it is the customer, not the brand, who dictates the terms of engagement.” The customer-centric approach is at the heart of our work here at Optimizely, which is why we are thrilled that we received the highest scores possible in both customer satisfaction and customer self-service.

Optimization: A Must-Have Technology

It’s no wonder that with rising customer expectations for their digital experiences, optimization platform adoption has steadily climbed over the past five years. Optimization is no longer a nice-to-have technology: for companies who want to truly understand and meet the needs of their customers, it’s a must-have. According to data provided by BuiltWith, Optimizely is leading the pack as the number one most adopted A/B testing platform in the world.

This general upward adoption trend can be seen across industries amongst companies large and small. This is why we built our Experience Optimization Platform: to meet the diverse needs of thousands of companies looking to deliver connected experiences to their customers across multiple channels. Learn more about how Optimizely can enable you to turn data into action to increase customer satisfaction and grow revenue.

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